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I AM A PART OF IT (2015)

Light is a video production start-up. The client had an idea and provided a solid sketch example on paper. The sketch is a light bulb, and the filament in the middle should look like a heart shape. The bulb should be designed in one stroke. The logo's main visual is a bulb and represents hope. The heart shape stands for love and home. It is also a homage to the film "Lumiere".
My suggestions were to simplify the socket base and change the text to all capitals to have a modern look. After designing many variations, the final shape and style were created for the final logo.

START: Animationen
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