The broadcast channel 3plus TV Network AG received the license to air "Switzerland's Next Top Model".

I was responsible for creating the first logo draft of this show.

The original logo from the USA and the German logo version were references to the design to maintain brand image.

In the beginning stage of the process, the usage of fonts was unclear. As a solution, design options were created with the sans-serif and serif fonts.

The next step was to use a model illustration like the one seen in the German version. During the development phase, another television channel received the license rights, and the project at 3plus was cancelled.

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https://www.prosieben.ch/tv/switzerlands-next-topmodel

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